รายละเอียดคอร์ส
The course contents include: Definition of marketing storytelling, Implementation of storytelling; how to develop storytelling strategy, know how to evaluate the success of the storytelling campaign, and how to identify successful storytelling brands. I will provide real cases of the Thai enterprises which include Royal Project (Social enterprise), PTT (Large enterprise), Naraya (Medoim enterprise), and Phorn Savoei (Small enterprise).