รายละเอียดคอร์ส
Course description
This introductory non-technical course, "Maritime Clusters and International Digital Marketing," will provide you a broad overview of the Blue Economy, its sectors and clusters, and the fundamental theories, tools, techniques, and tactics applicable for International Digital Marketing.
Through this course, you will gain the essential cognizance of classic marketing theories such as 7Ps of Service marketing mix, International marketing environment, market segmentation, target marketing, and international market entry modes, along with digital marketing theories such as digital sales funnel, digital marketing funnel and tools and tactics for International Digital Marketing.
This course is suitable for
Anyone interested in International Digital Marketing for International Trade in services such as Travel, Tourism (Maritime Passenger transport services, Cruise tourism) and Transportation (Maritime Logistics) services.
Learning Objectives
LO1: Describe International digital marketing.
LO2: Identify the target market and analyze the socio-cultural, economic, and environmental forces influencing international marketing.
LO3: Create suitable digital content for the target market.
LO4: Apply online and social media strategies to reach the international market (s).
Number of learning hours
Total learning hours 1 hour 51 minutes
Learning hours per week 1 hour/week
Language of online leaching
English
Use of learning outcomes
To bring knowledge to develop personal knowledge
As part of the Maritime Marketing course
Can be counted as credits in the Maritime Marketing course
Difficulty level of course content
Intermediate
Target learners of the course
College students or any person from maritime MSME sectors interested to learn International digital marketing.
Basic knowledge
Basic knowledge of using computer, internet, and the fundamentals of marketing products/services.
Evaluation
Pre-test: The test will not be scored.
Post-test: The student must achieve a score of 70% or higher.
Learners who score more than 70% will receive a certificate from the system.